Wednesday, August 8, 2007

why did the radio station 959bigfm in the baguio city shutdown??

many radio stations in Baguio are down today. Radio stations that used to operate 24 hours a day sign off at 11 PM or 12 AM these days because of the lessened number of listeners since owning MP3s have become common and most radio stations don't meet the needs of the listening public or a certain group of people.

In the same way, this is one of the reasons why 95.9 BGFM had to stop operating. BGFM didn't only compete with other radio stations and the management couldn't maintain BG's profit because of the lessened number of advertisers. The same is true to other radio stations but radio stations like K-Lite, Star FM, Magic 99 can still manage as they are the top stations that are most listened to by the public.


Some reasons may be for the reputation of the station as there has been reported cases like harassment among workers most especially...

Well, it's sad on the part of BG listeners losing the lively discussion made by some top three commentarists in Baguio. I would say this was unique to BG as it sounded like an AM station in the morning.

In addition, as to the other radio station's downfall like Campus Radio, many of the DJs left the station for the complete changes made there like switching of the music style from general pop to OPM specifically. Many of the staff believed that people don't really prefer the so-called cheap music style. In the case of BG, there wasn't any switching of style except in 1996 when the station played the more acceptable pop music of that time instead of rock. It wasn't a rock station but they played rock more than the other music types. However, they were able to maintain their popularity especially for the less-talk-more-music style....

Personally, I liked BGFM more than the other stations but the lack of time to listen to music and the poor reception of BG in our area made me quit until I learned one day that BG had gone...

There may be other reasons but I guess the main reasons won't be divulged...

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